By Amanda Yeager | Baltimore Business Journal
The National Lacrosse League is extending its partnership with Team 22, the supplier and licensee of Under Armour lacrosse gear.
The professional lacrosse league announced the renewal Oct. 29. Under Armour has supplied NLL teams with apparel, footwear and equipment since 2013.
“Our elite lacrosse players will continue to have top-notch equipment at their fingertips as a result of this partnership with world class companies Team 22 and Under Armour,” Kevin Morgan, NLL’s executive vice president and chief revenue officer, said in a statement. “Paul Gait and his staff at Team 22 have done a tremendous job of supplying our athletes with superior equipment and apparel. We look forward to joining forces to continue to provide our fans with the best entertainment in sports.”
The announcement is notable given Under Armour’s decision to cancel several long-term contracts and leases in recent years amid a restructuring plan. In 2018, the sportswear company announced it was pulling out of a deal with Major League Baseball that would have made it the official outfitter for the league.
The terms and length of the NLL deal were not included in an announcement released by the league. CNBC reported the renewal is for three years and will include a mix of cash and investment.
Through the partnership, NLL players will don Under Armour gear when the league’s regular season begins Nov. 29. The 13-team NLL is the world’s largest indoor lacrosse league and ranks third in average attendance for professional indoor sports, with nearly a million tickets sold last season, according to the news release.
Photo Credit: Hannah Snyder/Philadelphia Wings
Issue 259: November 2019