By Holden Wilen | Baltimore Business Journal

Pro golfer Jordan Spieth may be a native Texan, but when he comes to Baltimore County and tees off at Caves Valley Golf Club for the BMW Championship Aug. 26, it’s almost going to feel like a homecoming.

Spieth, the 15th-ranked golfer in the world as of Aug. 2 and a three-time major winner, knows the picturesque course in Owings Mills, Md., well. As the face of Under Armour’s golf business through an endorsement deal with the Baltimore-based sportswear maker, he has played several rounds at Caves Valley when visiting with executives.

“We typically try and make at least a trip to play one or two rounds out of Caves, so I’d say I’ve played it close to 10 times now,” Spieth said at a media event June 28. “I just love going out there for the entire experience.”

Despite his knowledge and experience playing on the course, Spieth said he is not sure how much of an advantage he may have against the other 69 players who will make up the field. He described the rounds he has played at Caves Valley as “fun rounds” and not competitive.

As someone who has visited Baltimore many times because of his ties to Under Armour, Spieth said he looks forward to other players getting to enjoy the city. The BMW Championship will be the PGA Tour’s first stop in the Baltimore metro area since 1962.

“I’m just excited to be coming there. Some great hotels, some really cool areas. I think the players are going to really love it,” Spieth said. “I think the guys are going to be pretty excited to try to go out and experience some of the food, kind of see what the city’s about.”

Spieth, who has been an Under Armour endorser since 2013 shortly after he turned pro, also discussed his relationship with the brand. He described Under Armour as a perfect example of the “American dream.”

Kevin Plank famously started the company by selling moisture-wicking T-shirts out of his car to football teammates at the University of Maryland. He ran the company out of his grandmother’s basement in Georgetown as it grew.

“It’s a bunch of sports guys and girls that just love trying to make the best, most innovative products,” Spieth said. “Honestly, it’s just been fun for me kind of watching on the sideline how that company operates.”

Spieth, 28, signed a 10-year deal with Under Armour in 2015 that will see him don the company’s logo through 2025. He described his relationship with the company as “a match made in heaven.”

“I kind of looked at myself as kind of humble, hungry, trying to come up quietly and actions speak louder than words. Go and get it done on the golf course,” Spieth said. “That’s how they were disrupting the market as well. I thought the brands kind of aligned. I’ve really enjoyed everyone I’ve worked with there.”

Spieth and the rest of the 70-player field will tee off for the BMW Championship Aug. 26. The four-day tournament will run through Aug. 29.

The BMW Championship is the penultimate event of the PGA Tour’s FedExCup Playoffs points competition.

Photo Credit: Courtesy of Under Armour

Issue 270: August/September 2021

Originally published Aug. 18, 2021

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