BMW Championship Serves As Homecoming For Under Armour’s Jordan Spieth
Jordan Spieth explains why, even as a native Texan, the BMW Championship will serve as a bit of homecoming because of his ties to Under Armour.
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Under Armour
Under Armour Partners With Baltimore Photographer Devin Allen On New Collection
From the Baltimore Business Journal: Under Armour Inc. has partnered with local photographer and activist Devin Allen to launch a limited edition apparel and footwear collection that celebrates Black culture through sports and the company’s hometown of Baltimore.
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Under Armour Continues Cost-Cutting Trend With Univ. Of Cincinnati Buyout Agreement
From the Baltimore Business Journal: Under Armour Inc. reached a deal to get out of a $50 million sponsorship with the University of Cincinnati. Here’s what it means.
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Under Armour Eyes Future Growth With First Women’s Basketball Shoe
Under Armour’s first basketball sneaker designed specifically for women hit shelves in September as the sportswear maker looks to make inroads in multiple key areas aimed to drive future growth.
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Under Armour Unveils Performance-Focused Face Mask For Athletes
Under Armour unveiled a new performance-focused face mask June 11, seeking to make exercise in gyms and in groups safer for athletes without restricting their breathing.
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Michael Phelps Leads Under Armour’s New ‘The Only Way Is Through’ Campaign
Michael Phelps was the star of the show when Under Armour launched its new marketing campaign in January, symbolic in more ways than one.
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Kevin Plank: Betting on His Dream
Under Armour founder Kevin Plank dreams of owning a “hometown horse” that captures the second jewel of racing’s Triple Crown at Pimlico.
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