Baltimore Sports. Period
From the Baltimore Business Journal: Under Armour’s Project Rock brand, featuring Dwayne “The Rock” Johnson, has inked a deal to become the official footwear partner of the Ultimate Fighting Championship mixed martial arts promotion.
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Jordan Spieth explains why, even as a native Texan, the BMW Championship will serve as a bit of homecoming because of his ties to Under Armour.
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From the Baltimore Business Journal: Under Armour Inc. has partnered with local photographer and activist Devin Allen to launch a limited edition apparel and footwear collection that celebrates Black culture through sports and the company’s hometown of Baltimore.
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From the Baltimore Business Journal: Under Armour Inc. reached a deal to get out of a $50 million sponsorship with the University of Cincinnati. Here’s what it means.
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Under Armour’s first basketball sneaker designed specifically for women hit shelves in September as the sportswear maker looks to make inroads in multiple key areas aimed to drive future growth.
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Under Armour unveiled a new performance-focused face mask June 11, seeking to make exercise in gyms and in groups safer for athletes without restricting their breathing.
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Michael Phelps was the star of the show when Under Armour launched its new marketing campaign in January, symbolic in more ways than one.
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Under Armour founder Kevin Plank dreams of owning a “hometown horse” that captures the second jewel of racing’s Triple Crown at Pimlico.
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